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商品訊息描述: 　　1.NEW!Two-Part Chapter Case Vignettes.
　　The chapter-opening cases are updated or completely replaced, keeping them fresh, relevant, and up-to-date. Covering companies from Netflix to Abercrombie & Fitch, and iTunes and Starbucks to Google, these chapter case vignettes pique your interest at the beginning of the chapter and reinforce concepts you’ve learned throughout the chapter by adding a new case wrap-up using discussion questions at the end of the chapter. The questions require students to apply chapter content to issues in the chapter-opening case.

　　2.NEW! Managing in Turbulent Times.
　　Whatever your role with any business, as employee, customer, or investor, you need to see the challenges and consequences firms encounter during economic downturns. Experiences from real companies reveal both disappointments and unexpected new opportunities arising from the 2008 recession and the uncertainties of a prolonged economic recovery. New lessons come from companies such as McDonald’s and their off shoring hurdles and the United States Post Office and the return of “snail mail”.

　　3.NEW! Finding a Better Way.
　　While businesses face challenges for survival, they also find new opportunities for displacing existing business practices with more efficient ones that improve the organization’s stature and competitive success in today’s changing markets. This new boxed feature reveals examples of organizations that are “Finding a Better Way” to meet these business challenges, and describes how they are doing it.

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